Leeni Hoimela

Leeni Hoimela, the creator behind Urban Knits, is a Finnish designer who blends modern Nordic minimalism and intricate textures. Her bestselling books—Urban Knit – Modern Nordic Patterns, Urban Knit Easy – Effortless and Modern Knits, and Urban Knit Classics—have reached over 30 countries, making her one of the most renowned knitwear designers in Finland. Beyond her books, her work is frequently featured in publications like Laine and Amirisu, as well as on the covers of several Finnish magazines. She is best known for creating sophisticated, wearable garments that bridge the gap between traditional craftsmanship and high-end urban style.